Beaumont seeks comments to guide branding effort
The City of Beaumont has partnered with North Star Destination Strategies to develop a community “Brand” for marketing the city to visitors, residents and businesses in 2006 and beyond.
“We encourage Lamar University students, faculty and staff to provide their input on this city-wide effort,” said Stephanie Molina, marketing director for the city’s convention and visitors bureau.
Residents are encouraged to complete the “Vision Survey” to provide comments that will help guide the development of a new marketing strategy for the city. According to North Star CEO Don McEachern, the heart of Beaumont’s brand will be the city’s competitive differentiator -- in other words, what makes the city special so it can stand out in the marketplace. And one of the best places to find that figurative nugget of marketing gold is in the hearts and minds of those who call Beaumont home.
The Vision Survey has been carefully crafted to determine the city’s strengths, weaknesses, challenges and opportunities. All residents are invited and encouraged to participate in this important community-wide initiative. The survey can be found on the following websites: City of Beaumont (cityofbeaumont.com), Beaumont Convention & Visitors Bureau (beaumontcvb.com), or the Beaumont Chamber of Commerce (www.bmtcoc.org) and the Lamar University web site (lamar.edu).
Surveys can be completed online and submitted electronically.
"We have partnered with more than 60 cities in 20 states and I can’t emphasize enough the importance of insights gleaned from community members," stressed McEachern. "To learn what makes a city special, you have to go to the people who spend more than just their money and time there. You have to go to the people who spend their lives there."
