Shannon Gray, Director of Research
Shannon was born with an insatiable curiosity about people and what drives them to do what they do.When she discovered anthropology, the study of human behavior, she never looked back. Shannon received her BA in Cultural Anthropology from Eckerd College and a dual degree of an MA in Anthropology and an MBA with emphasis on marketing and market research from the University of Colorado at Boulder--Leeds School of Business. These days Shannon is a consumer anthropologist and ethnographer, which means instead of digging up bones or studying tribal ritual she studies the humans in our current society: their choices and decisions, traits, motivations, relationships, needs, joys, experiences and day to day lives.
Prior to working with North Star, Shannon served as an ethnographic analyst for Context-based Research Group in Baltimore, MD.There, she determined the research needs of clients, designed research studies and conducted field research using methodologies such as in-depth interviewing, observation or shadowing, behavior and relationship mapping and self-expression exercises. The insights she gained served to further the efforts of businesses and organizations in industries including healthcare, consumer packaged goods, retail, transportation, and telecommunications.
Shannon loves research and gets more excited about data than many people get about ice cream.Mostly, she enjoys helping companies and communities understand their consumers and residents on a deep level, and bringing constituents to life for those that seek to serve them. Shannon is also an avid sailor and, having just left the sailing mecca of the Chesapeake Bay, is learning to cope with the delicate intricacies of lake sailing in Middle Tennessee.
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