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Client: Missouri City, Texas
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Missouri City Launches Image Make-Over
Missouri City is asking its citizens what they think about their city as part of an effort to re-brand the 50 year old city.
“We want to reshape Missouri City’s image to the best advantage, have it undergo a kind of makeover,” says Missouri City Mayor Allen Owen.
This month Allen and the City Council approved a contract for North Star Destination Strategies, LLC of Nashville, Tennessee for municipal branding consulting services.
North Star will soon start its interviews with community leaders and focus groups along with “on the street” interviews. Understanding, insights, imagination and evaluation are the key components of this campaign.
“A brand is what people say about you when you’re not around,”says Steve Chandler, president of North Star Destination Strategies, LLC. Chandler will oversee the branding campaign effort for Missouri City.
He says that among the steps to improve a city’ s image could be changing the city’s logo on its flag, vehicles and stationery.
“But the campaign is to improve the city’s overall image,” he explains, adding that the focus is on first learning what the city thinks of itself.
“So, what comes to mind when you hear the name Missouri City?” asks Bob Graf, economic development coordinator for Missouri City. “We will soon find out from North Star … This way we can better market our community by coming up with a brand that will fit all of Missouri City’s prospective opportunities.”
“We have a tremendous number of positives,” says Owen,
“like the quality of life, our geographic location, our beautiful parks and lakes, superior neighborhoods, exceptional people; a lot of good things go on here, and we need to tell the world.”
