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Client: Spanish Fork City, Utah
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Spanish Fork receives Brand
BY Lana Creer-Harris - Spanish Fork Press
Spanish Fork is the place to "Surround yourself" with feelings of community in a progressive small town according to the recently completed brand study. Spanish Fork City has the final report and implementation plan from North Star Destination Strategies, the company chosen to "brand" the City. The contractor did more than design a logo and color scheme, they provided one large packet of market research and guides called the BrandPrint. And another one called Brand Map with a two year implementation plan.
Seth Perrins, assistant City Manager and branding honcho said the new logo will grace vehicles, letterhead, the redesigned website, bills, billboards and city limit signs. If the City owns it, the logo will be on it.
Perrins gave each Council member and City Department manager shirts with the new logo embroidered on them. He also introduced the council to the new city vehicle design scheme.
The logo and strap line colors came accompanied with standard color descriptions. Strap line is the industry term for the lettering circling the logo design. Every time the logo and strap line are reproduced the colors will be exactly the same. Perrins emphasize that logo will never be altered, adjusted or have anything added to it.
The final color for the City vehicle fleet has not been finalized. But the design plan for them is set: the logo on the door; the hood and the lower panels from front wheel well to back wheel well will be painted one of the approved colors.
Perrins will hold a press conference in February and introduce the entire branding package.
North Star Destination Strategies began work in June of 2008. They hosted focus groups of citizens and stopped people on the street. North Star's goal was to refine what they heard and define what Spanish Fork meant to the citizens.
The materials North Star produced will be used to market the City to businesses and expand knowledge of Spanish Fork in the State.
