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NOLA event delivers promise of brand based on big ideas!

North Star client downtown New Orleans is totally turned on! (Link to the brand.) Hundreds of the city’s entrepreneurs are still buzzing from their recent brain meld with business leaders, corporate volunteers and MBA students from places like Stanford and Cornell.  All this cool collaborative thinking was part of NOLA’s Entrepreneurs' Week, which was organized by the Idea Village as part of the city’s ongoing efforts to ensure the success of its creative class.  More and more Gen X and Gen Y superstars are turning to independent industries of the mind (read: creative entrepreneurs) as a way to make a living. And boring ol’ small business support just won’t cut the mustard. New Orleans is leading the way in establishing the city as a model for entrepreneurship across the nation.

USA Today Article, "Gen Y makes a mark and their imprint is entrepreneurship," points out that the emerging generation of workers has the smarts and the confidence to get a job, but that they have increasingly decided that corporate America does not fit their needs.

Is your community looking to attract and retain innovative entrepreneurs?  How can a strong brand leverage your city’s strengths to help tear down business barriers that turn off Gen X and Gen Y?