Develop a new brand (BrandPrint)
North Star has developed an integrated branding process called Community BrandPrint, which combines research, strategy, creativity and action. We believe that energetic, exciting and relevant outcomes result more often when there is synergy among the people who conduct the research, those who develop the strategy and those who cook up the creative. Check out the details of each stage of the BrandPrint!
Different kinds of BrandPrints
North Star also wants to make sure that your ultimate brand identity is a perfect fit for the development goals of your community. We offer different kinds of BrandPrints for different communities. Still soup to nuts, but with an emphasis on what’s it important to you. A few examples”
Community-wide branding & marketing
This process works to develop a brand that represents all the public (and often, private) sector entities in a community including economic development, the city, the chamber and tourism.
Tourism branding & marketing
In some cities tourism is the fuel that drives the fiscal engine. In these communities the entire brand is often developed for and by its public sector tourism organization.
Economic development branding & marketing
For some communities the most relevant and effective brand is one that focuses strictly on economic development. The brand might showcase a primary industry, oil or automotive for example. Or the brand might hone in on an identity such as “big opportunity” with appeal for businesses and site selectors.
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