Branding Process (BrandPrint)

North Star has developed an integrated branding process called Community BrandPrint, which combines research, strategy and creativity. We believe that energetic, exciting and relevant outcomes result more often when there is synergy among the people who conduct the research, those who develop the strategy and those who cook up the creative.

• Branding Research

• Branding Strategy

• Branding Creativity

Different kinds of community branding

Branding is not a one-size-fits-all proposition. North Star offers a full menu of branding services guaranteeing that your community ends up with the right brand to meet its specific development needs. 

Community-wide branding

This process works to develop a brand that represents all the public (and often, private) sector entities in a community including economic development, the city, the chamber and tourism.

Tourism Branding & Marketing

In some cities tourism is the fuel that drives the fiscal engine. In these communities the entire brand is often developed for and by its public sector tourism organization.

Economic Development Marketing

For some communities the most relevant and effective brand is one that focuses strictly on economic development. The brand might showcase a primary industry, oil or automotive for example. Or the brand might hone in on an identity that appeals to businesses and site selectors such as big opportunity.