Community & Tourism Research Services

A strong brand is vital to ongoing, on-the-same-page community development. For that reason, the ability to measure your brand’s strength and significance at different points in time is important. At the end of your BrandPrint, North Star will hand you the community research instruments to measure the success of your brand over time. Some communities find they need more than the tools; they need a research professional to actually implement the studies. North Star Community Research offers the following:

Brand Barometer . . . This tool measures the strength of your brand according to two different benchmarks:

• Resident satisfaction with the brand as a place to live, work and play
• Brand satisfaction/advocacy relative to other communities across the nation.

ROI Study . . . This quantitative measurement acts as a report card to evaluate your Return on Investment (ROI) following various stages of the brand implementation process.

Conversion Study . . . A quantitative measurement tool that looks at various advertising mediums to determine the conversation rate between inquiries and visitation.

Customized Community Research . . . Additional data to guide consumers to your city. The community research team at North Star will sit down with you to better understand your research needs and objectives. Based on this meeting, we’ll customize a research strategy that best meets your goals.