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Independent Research Products
Research! Research! Research! North Star’s on fire for research.The more you know about your community, the better able you are to respond, plan, progress and thrive. North Star offers over 20 different research studies which fall into the following categories:
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PRIMARY QUANTITATIVE RESEARCH: Comprehensive surveys conducted with a community’s consumers including residents, visitors, businesses, prospects, and more |
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PRIMARY QUALITATIVE RESEARCH: Real conversations with real consumers including perception phone interviews, on-the-street intercepts, focus groups, ethnographies, and projection exercises |
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SECONDARY RESEARCH: Consumer patterns and lifestyles identified, and new consumers targeted, through established profiling systems which use existing data including the US census, credit card purchasing behavior, market research macro-data and more |
Go HERE for more on North Star's Tourism and Community
Research Department
Contact Shannon to start a conversation about your research questions:
Shannon Gray, Director of Research
615.232.2103 x 21
shannon@northstarideas.com
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