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Branding Research (Understanding)
Extensive research helps paint a picture of where your community has been and where you want to go. We travel to your town. We enjoy your attractions and restaurants. We stay in your hotels and tour your manufacturing plants. We visit schools, industrial parks, hospitals and neighborhoods.
The North Star team will also talk to your consumers and constituents using a variety of forums from focus groups and personal interviews to surveys and on-line polling. Using Tapestry, we develop profiles of your residents including educational levels, what they like to do, where they shop and dine and even how they use the computer. Depending on the goals of your BrandPrint, we can analyze your visitors, new businesses, your relationship to other cities or counties, new home ownership and much more.
We provide an analysis of your competition . . . their marketing messages, their lodging profiles, their economic strengths and weaknesses . . . and help define areas of economic opportunity for your community.
Altogether, we conduct more than 15 types of research and analysis including:
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