Branding Strategy (Insights)

Here North Star translates all those fascinating facts gathered during the brand research into emotional sparks that can bring your community’s brand to life. Our best strategic minds gather in a locked room with all your research and all their notes. This session yields insights that point us – like a compass – to the ideal brand strategy for your community.  Your brand strategy must be relevant to your situation while differentiating you in the competitive marketplace.

Our brand strategy phase includes:

• Situation brief

• Brainstorming Meeting

• Development of Brand Strategy including:

• Brand essence (reason for being)

• Brand values (guiding principles)

• Brand truths (help deliver the promise)

• Brand promise (what you provide that others cannot)

• Brand benefits (consumer appeal)

• Brand personality (tonality)
• Brand platform statement (A concise statement summing up your target audience, relative position, point of difference and benefit)

Return To The North Star Branding Process