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Client: Shreveport-Bossier City, Louisiana
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Teddy Allen: The 'other' side of the story
Sunny side up: The logo here is a main piece of the results of the Shreveport-Bossier Convention and Tourist Bureau's year-old brand initiative to find a phrase that largely defines our towns and area, something advertisers call a "competitive differentiator," something that "makes the cities special so they can stand out in the marketplace."
Our brand: "Louisiana's Other Side"
Don McEachern, CEO of North Star Destination Strategies, the Tennessee firm hired a year ago to develop the brand, will make a presentation, open to the public, at the "launch event" Thursday, April 3, at 11 a.m. at the Shreveport Convention Center. He'll unveil more "creative concepts" that go with the logo; there are even other logos that go with the logo.
The brand's point: The northwest part of the state is a side different from the more-well-known southeastern corner, both in location and in its "combination of Louisiana Cajun culture and east Texas cowboy heritage."...
