Places Are Different, So Are Our Brand Services

Whether a brand is focused on tourism, economic development or embraces the whole community, each North Star client faces a unique challenge that requires a unique solution. North Star provides an integrated program that results in a Brand Identity and Brand Action Plan designed to make a community’s customers – residents, businesses and tourists – stand up and take notice.

To clarify, Brand Identity is our best suggestion for the outward expression of your brand; its logo, strap line, advertising, website, color palette, signage, etc. Your Brand Action Plan is a set of ideas for putting your brand to work – both inside and outside your community. Some ideas are serious and necessary. Others are pure fun.

Keep clicking to check out the ways we have taken our clients from insights to inspiration. To make it easier we have divided our case studies into categories according to the goals of the client. In community-wide branding two or more public entities drove the project. Tourism brands are those with the primary goal of bringing visitors to the destination. And economic development branding showcases clients who were developing marketing programs for the purpose of economic development.