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Client: Manistee County, Michigan

branding | Press 1

 

Community looks to brand community for future marketing

BY LDN Staff

MANISTEE — A team is seeking input from area residents as it works to create a brand for Manistee County that can be used to promote the area and try to bring businesses, jobs, tourists, families and investments to the county.

The Brand Manistee County leadership team, in partnership with the firm North Star Destination Strategies, is developing a brand and brand marketing program for the county. It has prepared a survey and people have until Oct. 4 to complete the survey forms for consideration by the group.

People can participate by filling out the survey online at www.brandmanisteecounty.com or by filling out a paper survey and sending it to: Alliance for Economic Success, 1361 U.S. 31 South, Manistee, MI 49660 or faxing to: 723-3717. Completed surveys may also be dropped off at the Manistee County Convention and Visitor's Bureau.

The forms are available at Manistee City Hall, Manistee County Building at 415 3rd St., clerk’s office, township offices, the Manistee County Convention and Visitors Bureau, the Manistee Area Chamber of Commerce and other locations.

Don McEachern of North Star Destination Strategies expects to have the first stage of the branding project completed by February 2010, including brand options and a recommended brand along with a plan for rolling out the brand to support economic and community development and tourism promotion goals.