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Client: Moose Jaw, Saskatchewan, Canada

Branding Press 1 | Moose Jaw

 

Unexpected Branding

BY Discover Moose Jaw Staff

Local Moose Jaw businesses are being encouraged to be "Surprisingly Unexpected."  The Moose Jaw slogan, along with the signature moose antler exclamation point, may begin to pop up more and more around local shops.

At the Business Excellence Awards this week, guests were given a package that included a disk with information and ideas on how to encorporate the Surprisingly Unexpected brand into their own advertising when seen fit.

Mayor Glen Hagel is excited about the prospects of the campaign.

"By enabling businesses to use the Surprisingly Unexpected brand, it gives the city the chance to expand the amount of contact that it can have. If it helps to stimulate interest in that business or helps to stimulate interest in investments or helps to make Moose Jaw more investment attractive, those are all good things."

If anyone is interested in picking up a copy of the disk, contact City Hall.


Surprisingly Unexpected merchandise