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Client: Brookings, South Dakota
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Brookings has new brand
BROOKINGS, S.D. (AP) — The city of Brookings has a new brand.
In a new logo, "brookings" is all lowercase, which officials say portrays a friendly, inviting community. A series of exclamation points, changing from pale to bold, dot the "I" in the city's name, representing the ideas that form in the city. Below, a strapline tells people, "Bring your dreams."
Victoria Blatchford, chairwoman of the city's Visitor Promotions Committee and member of the branding task force, says branding is more than just a logo or an ad campaign. She says it's "the look and the feel" of the community.
The effort began nearly two years ago. The Visitor Promotions Committee paid a Tennessee-based community branding specialist for their services.
