View The Case Study View North Star Press

Client: Kanai, Alaska

Kenai Peninsula Developing a Brand

The Kenai Peninsula Tourism Marketing Council recently hired Nashville, Tenn.-based North Star Destination Strategies to develop a brand for the Peninsula. The contract is the latest step in a two-year branding process, said council executive director Shanon Hamrick. The council is trying to raise money from Peninsula communities and private companies in the area for the next step: advertising the brand.

North Star is surveying council members, asking questions such as, if the Kenai Peninsula were a person, who would it be? What kind of car would he or she drive? What consumer product brand does Kenai Peninsula most resemble? Hamrick said a short version of the survey will be online later, at kenaipeninsula.org.

"We want input from everyone," Hamrick said.

-- Anchorage Daily News