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Client: Spartanburg, South Carolina
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Greenville Getting a PULSE Check: Group Hopes to Make Greenville Hipper
GREENVILLE -- When people think of "cool" cities in the Southeast, the list usually starts with Asheville or Athens. Spartanburg makes the list in some circles. Nicole Pascoe contends Greenville should be on that list as well.
Greenville has the nightlife, the art exhibits, the live music showcases, the plays, the festivals, the hot jobs and the housing that should make this former textile town--best known for business--a happening place. Unfortunately these trends and ideas don't come across as cool as it should be, Pascoe said.
…Neighboring Spartanburg has a more soulful feel through projects such as Hub-bub that is trying to create an artistic class and trendy facts such as these: art-rock bank Pink Floyd got its name from a Spartanburg native, the Marshall Tucker Band originated there and the drummer for Lynrd Skynrd was born there.
While Pasco and Willimans don't want to emulate Spartanburg, they feel Greenville can do much more…
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