Speaking Schedule

Nebraska Division of Travel and Tourism
Travel Conference
Thursday, October 20, 2011, 9:15-10:30 am, 11:00-12:15 pm, 1:45-3:00 pm
Omaha, Nebraska
Know Thyself: The Important of Community Image and Reputation
Know Thy Consumer: Market Segmentation for Destinations
Measuring Return on Investment for Events and Festivals
Click HERE to Request a Copy of the Presentation

League of Wisconsin Municipalities
113th Annual Conference
Thursday, October 20, 2011, 10:30 am
Milwaukee, Wisconsin
The Role of Local Government in Community Branding
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Mississippi Tourism Association
Mississippi's Governor's Conference
Monday, September 26, 2011, 3:00 pm
Gulf Springs, Mississippi
Integrated Brand Communications: Shifting Gears from Impression to
Expression Marketing
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ICMA Annual Conference
97th Annual Conference
Tuesday, September 20, 2011
Milwaukee, Wisconsin
Community Branding: Beyond a Logo and a Line
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West Virginia Brownfields Conference
Redeveloping Brownfields: There's an App for That!
Thursday, September 14, 2011
Morgantown, West Virginia
Community Branding: How to Make Your Community Stand Out
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City-County Communications & Marketing Association
2011 3CMA Conference
Thursday, September 8, 2011
Austin, Texas
Effectively Managing Your Brand
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West Virginia Municipal League Conference
Annual Conference: Embracing the Vision
Thursday, August 4, 2011
Huntington, West Virginia
Community Branding 101
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Florida Government Communicators Association
Annual Conference: Get Your Geek On
Friday July 29, 2011
Sarasota, Florida
Integrated Brand Communications: Shifting Geras from Impression to
Expression Marketing
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Southeast Tourism Society
Marketing College
Monday, July 25, 2011
Dahlonega, Georgia
Class 1 - 3:45 PM
Branding and its Unique Application to Communities
Class 2 - 10:40 AM
Community Branding: Community Wide VS. Tourism
Click HERE to Request a Copy of the Presentation

Travel and Tourism Research Association
Thursday, June 21, 2011
Ontario, Canada
The Changing World Of Destination Market Research:  A Comparison Of Methods Utilized In Driving Traffic To An Online Survey
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Ohio Association of Convention and Visitors Bureaus
Annual Conference
Thursday, April 21, 2011
West Chester, Ohio
Know Thy Consumer: Market Segmentation for Destinations
Branding and its Unique Application for Communities
Tourism or Community Wide:
Which Branding Approach is Right for your Destination
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Florida Association of Convention and Visitors Bureaus
Marketing Industry Summit
Thursday, April 14, 2011, 8:30-9:30 am
Crystal River, Florida
Effectively Managing Communication Channels
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eLearning University
Webinar Course
Thursday, March 31, 2011, 1:00 pm
Know Thy Consumer: Market Segmentation for Destinations
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New York Travel and Vacation Association
Empire State Tourism Conference
Wednesday, March 2, 2011, 2:15-3:45 and 4:15-5:45
Albany, New York
How a Little Understanding leads to a Powerful Destination Brand
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Ohio City/County Management Association
Annual Conference
Thursday, February 24, 2011, 11:15-12:15
Columbus, Ohio
How to Use Your Brand to Buy Share in a Down Economy...Without Spending a Dime
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Texas Municipal League
Elected Officials Conference
Saturday, February 12, 2011, 1:00 and 3:00
Austin, TX
Community Branding 101
Community Branding: Using Your Brand to Invest Wisely in a Down Economy
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North Carolina City County Management Association
50th Annual North Carolina City and County Management Seminar
Thursday, February 3, 2011, 3:30 - 5:00 PM
Durham, NC
Branding and Marketing: The Keys to Community Success
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National League of Cities
Leadership Training Institute
Tuesday, November 30, 2010, 9:00 AM - 12:00 Noon
Denver, Colorado
Community Branding: Using Your Brand Wisely to Invest in a Down Economy
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International Downtown Association
56th Annual Conference
Sunday, October 3, 2010, 1:30-3:00 PM
Fort Worth, Texas
Organizational Brands vs. Place/Community Brands
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Georgia Association of Convention and Visitors Bureaus
2010 Governor's Tourism Conference
Tuesday, August 31, 2010, 10:00 - 11:15
Athens, Georgia
Know They Consumer: Market Segmentation for Destinations
Click HERE to Request a Copy of the Presentation

Southeast Tourism Society
Marketing College
Monday, July 26, 2010
Class 1 - 3:45 PM
Branding and its unique application to communities
Class 2 - 10:40 AM
Community Branding: Community Wide VS. Tourism
Dahlonega, Georgia
Click HERE to Request a Copy of the Presentation

National Rural Economic Developers Association, NREDA
Annual Conference
Monday, November 9, 2009, 10:45 a.m.
Destin, Florida
Economic Development - A Major Player in a Community-wide Brand
Click HERE to Request a Copy of the Presentation

3CMA, City-County Communications & Marketing Association
21st Annual Conference
Wednesday, September 23, 2009,
Scottsdale, Arizona
Branding and Image Building for Cities and Counties
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International City-County Management Association
95th Annual Conference
Monday, September 14, 2009, 2:30-3:45
Solutions Theater B
Montreal, Canada
Community Branding: Bringing a 2D Brand to Life in a 3D Community
Click HERE to Request a Copy of the Presentation

Southeast Tourism Society
Marketing College
Monday, July 27, 2008
Class 1 - 3:45 PM
Branding and its Unique Application to Communities
Class 2 - 10:40 AM
Community Branding: Community Wide VS. Tourism
Dahlonega, Georgia
Click HERE to Request a Copy of the Presentation

Georgia City-County Management Association
Annual Conference
Thursday, March 26, 2009, 3:15 p.m.
Athens, Georgia
Adding Value with Community Branding & Identity
Click HERE to Request a Copy of the Presentation

Mississippi Tourism
2009 Mississippi Governor's Conference on Tourism
Tuesday, February 17, 10:30-11:45
Hattiesburg, Mississippi
Destination Branding
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National League of Cities
Leadership Training Institute
Tuesday, November 11, 2008, 9:00 AM - 12:00 Noon
Orlando, Florida
Community Branding: Actions Speak Louder Than Words
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Georgia Downtown Association
The Georgia Downtown Conference
Thursday, October 2, 2008, 3:30 - 5:00 p.m.
Douglasville, Georgia
Community Branding: The Role of the Downtown
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Illinois Municipal League
95th Annual Conference
Friday, September 26, 2008, 2:15 - 3:15 p.m.
Chicago, Illinois
Community Branding: The Role of Local Government
Click HERE to Request a Copy of the Presentation

Southeast Tourism Society
Marketing College
Monday, July 28, 2008
Class 1 - 10:40 AM
Branding and its unique application to communities
Class 2 - 1:05 PM
Community Branding: Community Wide VS. Tourism
Dahlonega, Georgia
Click HERE to Request a Copy of the Presentation

Florida Association of Convention and Visitors Bureaus
Destination Marketing Industry Summit
Thursday, June 26, 2008, 1:00 - 3:15 p.m.
Gainesville, Florida
Community Branding: Managing Communication Channels
Click HERE to Request a Copy of the Presentation

California Association of Public Information Officials
2008 Annual Conference
Thursday, April 17, 2008, 3:00 - 4:15 p.m.
South Lake Tahoe, California
Branding your City to win in a Competitive Environment
Click HERE to Request a Copy of the Presentation

Association of Indiana Convention and Visitors Bureaus
Hoosier Hospitality Conference
Tuesday March 18, 2008, 1:45 – 3:00 p.m.
Indianapolis, Indiana
Community Branding: Actions Speak Louder Than Words
Click HERE to Request a Copy of the Presentation

Municipal Management Association of Northern California
Tuesday, March 11, 2008, 12:00 - 1:30 p.m.
Webinar
Community Branding: Actions Speak Louder Than Words
Click HERE to Request a Copy of the Presentation

National League of Cities Leadership Training Institute
November 14, 2007

City/County Communications and Marketing Association (3CMA) Annual Conference
October 26, 2007

International City/County Management Association (ICMA) Annual Conference
October 9, 2007

City/County Communications and Marketing Association (3CMA) Regional Conference
August 3, 2007

American Chamber of Commerce Executives Annual Meeting
August 3, 2007

Southeastern Tourism Society’s Marketing College
July 30, 2007

Alliance for Innovation Branding Webcast
June 22, 2007

Illinois City Management Association Annual Meeting
June 14, 2007

Florida Association of Convention and Visitors Bureau
June 7, 2007

Michigan Downtowns Association Conference
June 1, 2007

Florida City/County Management Association Annual Meeting
May 17, 2007

California Association for Local Economic Development Annual Conference
May 2, 2007

Southeast Texas City Manager Association Annual Meeting
March 28, 2007

North Georgia Tourism Annual Winter Conference
March 4, 2007