Use an existing logo or line
Many communities have a logo and line they like and don’t want the hassles or expense of starting over. WHY SHOULD YOU! But don’t limit the power of your logo and line to stationery and a website. North Star’s BrandAMP (action management plan) turns up the volume on an existing identity with a comprehensive action plan designed to get your two-dimensional logo off the page and working hard in your three-dimensional community.
It works like this:
- Research . . . We conduct comprehensive research to determine the strengths, weaknesses, threats and opportunities to your community. Specific methods include perception studies, focus groups, on-line and phone interviews, a competitive analysis and more.
- Custom fit a strategy . . . Next we tie the dominant insights of that research to your existing logo and line with a relevant strategy. This strategy will be the connective tissue between your logo and line and the action ideas that bring that identity to life.
- Fine-tune logo/line . . . If necessary, we fine-tune your existing logo and line making it more modern and consistent. We also provide some creative fundamentals including suggestions for signage, environmental applications, websites, stationery and ads.
- AMP up the volume . . . Finally, we bring your logo and line to life with a detailed report containing action ideas falling into more than 15 goal-oriented categories. These categories are outlined in the diagram below.