Strategic Planning (BrandMAP)

To be truly effective, your community should wear its brand like a second skin. That requires a strong strategic plan for brand implementation. Without such a plan, really strong brands can flounder, becoming in time only a logo and strap line on cards and letterhead. 

Some of our clients are able to pursue brand implementation on their own. They have the resources and the knowledge to take the branding ball and run with it.

However, many of our clients request additional help with the launch and implementation of their community branding efforts. North Star offers a strategic planning service called Brand Management Action Plan or BrandMAP for getting your brand off the page and putting it to work in the community.

The BrandMAP will help to:

• Determine the “who, what, when and how” of ongoing brand implementation

• Organization: Identifying leadership and individual responsibilities for action

• Collaboration: Building strong partnerships within the community

• Funding:  Identifying funding sources

• Tactics:  Prioritization of action and steps/timing to accomplish

• Focus the efforts and resources of the community on the most effective initial communication strategies, events, activities and infrastructure changes for launching your brand.

• Build local commitment to the brand by involving the organizations and individuals whose support is essential for success.