Key Challenge
Rising from the competition. Choices for the traveler to the Phoenix area are many. How does a growing bedroom community with limited resources and no dominant attraction compete?
Critical Insight
Customer service in Chandler is exceptional. Visitors told us they enjoyed all that Phoenix had to offer while making their dollars stretch further by staying in Chandler.
Brand Strategy
Brand Chandler as a destination where smart travelers extend their stay and reward themselves and their families.
Kudos
"North Star has given us a blueprint to help us distinguish Chandler in a very competitive marketplace."
-- Kimberly Janes, Tourism Director, CIty of Chandler.
