Key Challenge
The Glendale Cardinals. Could Glendale ever really "own" Phoenix's professional sports teams that came to nest in their back yard? Should they try? And how would it blend with the real character of the community?
Critical Insight
Even with new big-league amenities, the heart of Glendale is still its downtown area. With world-class antiques, unique architecture, and a "back east" small-town charm, the character of Glendale exists in rich contrast to Phoenix and the valley of the Sun.
Brand Strategy
Position Glendale as a whole other Arizona.
