Key Challenge Just good stories. This rural county in Tennessee has tremendous tourism potential but a yet to be developed product.

Critical Insight Home to Davey Crockett, The Amish and birthplace of gospel music, Lawrence County took you back in time.

Brand Strategy Return to a simpler time when you experience the natural beauty and craftsmanship of Lawrence County, Tennessee.

 

 

 

Initial Concepts:

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Results

• RevPAR is up 27.9% in 2005

Kudos

"North Star captured the essence of our community and we are looking forward to putting it to work,"
-- Randy Brewer, President, Lawrence County Chamber of Commerce.