Key Challenge
What do you do when the action's all around you? The small town of Uvalde, Texas was missing out on the tourism business that resulted from millions of Texans heading to the Texas Hill Country and river region for freshwater recreational activities. Although surrounded by adventure and activity, Uvalde itself offers no recreational outlets. And many nearby communities are located at the edge of the same natural attractions, but can offer a more convenient route to the river. Visitors were getting to their recreational hot spots without traveling through Uvalde's city limits.
Critical Insight
Uvalde offers visitors two benefits not found elsewhere. First, unlike other towns touting river retreats, Uvalde is uniquely located in the center of many great natural resources, including the river, making it the regions' hub and most convenient access to the widest variety of recreational activities. Second - and perhaps most important - life slows down in Uvalde. Some of the world's most hospitable people combine with a leisurely pace making your time in Uvalde feel like the calm from the storm of complicated living.
Brand Strategy
Position Uvalde as a welcoming oasis where guests can throw their schedules away.
Initial Concepts:
Evolution of the Idea:
Press
Uvalde CVB Director Gives Update on Branding Project
Kudos
"For me the most valuable part of the BrandPrint process was targeting exactly who we are and how to effectively market ourselves.
"North Star was so helpful and professional putting together our BrandPrint project. Their top priority was to produce a quality product we were comfortable with. North Star genuinely cares about their clients and always goes the extra mile when it comes to customer satisfaction!"
